Spain Leads Europe in AI‑Powered Travel Planning – What It Means for Lebanese Travelers

According to a recent barometer report by Europ Assistance and Ipsos, Spain is at the forefront of AI travel planning in Europe. About 20% of Spanish travellers have used AI tools to book or plan a holiday – higher than the European average of 16%. This study suggests that AI could help Lebanese tourists optimise their trips to Spain with personalised itineraries, accommodation suggestions and activity recommendations.

How Spanish Travelers Are Using AI

48% use AI for accommodation suggestions
47% for destination information
37% to create itineraries
33% for activity ideas
26% for booking recommendations

Why Spain’s Tech‑Forward Approach Matters

Spain’s robust tourism infrastructure and openness to innovation have enabled quicker adoption of AI tools. These tools analyse user data to deliver unique travel experiences, something traditional agencies or guidebooks can’t always match. For Lebanese travellers planning a European getaway, AI can streamline decisions on where to stay, what to see, and how to optimise time and budget.

Adoption Across Europe & Privacy Concerns

Although Spanish adoption of AI travel planners is higher, the European average sits at 16%. Roughly 26% of Spanish respondents say they’ll likely use AI in the future, compared with a 21% European average. However, 39% of Spaniards remain cautious about privacy and trust issues, mirroring concerns across Europe.

Plan Your Tech‑Enhanced Trip

Ready to explore Spain with AI assistance? Check out our packages: Andalusia & Southern Spain, Prague, and Vienna. These links help search engines understand your site structure and give readers a clear next step.